We realised it was hard to illustrate how the model works without a comparison,” he said. We don’t want to profit from it and we are not releasing a way for other people to do it. “We did the South Park episode as an example and for research to show generative TV. Saatchi stressed that the South Park tool, produced without copyright permission, was purely for research and would not be available for public use.
It has also played a part in Hollywood actors joining writers on the picket lines over wages, technology and how to divide the profits of the digital streaming era. Generative AI, the catch-all term for tech systems that produce convincing text and images from prompts, has gripped the public imagination since the launch of ChatGPT in November. The tool, called AI Showrunner, allows users to enter a one- or two-sentence prompt that then generates an episode, and can create a character based on the user’s own looks and voice.
