This campaign was our opportunity to use the property’s expansion as a symbol for Las Vegas’ determination to persevere and welcome guests back to the city. There’s an inherent challenge of needing to break through the noise of a market already saturated with hotel rooms, but that challenge is amplified when introducing an eight-story hotel tower with 495 new rooms in the middle of a pandemic that has caused tourism to reach record lows. Downtown Grand Hotel & Casino enlisted KDC to lead the public relations efforts for the grand opening of its brand-new Gallery Tower.
